Amazon FBA is a great opportunity for sellers to work in e-commerce without a lot of the typical headaches that come with doing business online. In fact, Amazon FBA has grown significantly over the past few years. With that growth also comes an insurgence in risk. The quality of products is something that Amazon prides itself on, and they have felt the need to implement standards in order to police the quality of products being sold.
This is why they have put certain categories on their site into a restricted status because this forces sellers to get approval directly from Amazon to sell these products. Here’s more information about what you need to do in order to sell these products on Amazon:
Selling Restricted Products on Amazon
In order to sell these restricted products, sellers need to get approval from Amazon. In order to do this, the seller needs to submit detailed information on their specific business and products. Amazon will then be able to make a better evaluation of sellers who deal in these risk-heavy categories.
These are categories that Amazon has found to be particular susceptible to attracting low-quality products. Here is a look at some of the major categories where the products need approval. There are more, but this gives you a good idea of what to watch out for:
- Fine jewelry
- Major appliances
- Video and DVD’s
- Grocery/Gourmet Food
- Fine Art
For a complete list of restricted products, visit this page.
Submitting for Approval of Restricted Products
The best way to get approved for these restricted categories on Amazon is to start the process right away. The time it takes to get approved may be lengthy so you’ll want to get a head start as soon as possible. You can also check out the category overview Amazon provides and the specific list of products that are restricted.
In order to request approval, you need to select that you want to add a product. After that, locate the exact product that you want form the list. Click the link that says, “listing limitations apply.” After that, a window pops up that says, “request approval” Click on that, which will then submit your request. The final decision will be totally up to Amazon whether or not they approve you for selling in a restricted category.
Requirements to Think About
Typically, you will have to follow the below list in order to show Amazon that you are a quality seller. Before completing the application, you will need to make sure that you were on the professional selling plan. Also consider that your metrics need to be great concerning performance which means your order defect rate should be less than 1%, your pre-fulfillment cancellation rate should be less than about 2.5%, and your late shipment rate should be about 4% or less.
If you are thinking of selling products on Amazon, chances are pretty good that you will encounter these “restricted products” at some point. All you need to do is submit them for approval and wait for Amazon’s decision whether you are able to sell them or not!